Firstly, I'm a fashion student from Tunku Abdul Rahman University College. This blog actually is my working daily as a reflection to my assignment for fashion course (FASHION BUYING AND MERCHANDISING).
The assignment title is
"BRAND DEVELOPMENT IN RETAIL BUYING-CLIENT PORTFOLIO"
This assignment will helps me to understand more the principles and concept of buying and merchandising practises in fashion industry. I can explore more the importance of a fashion buyer in a company and how is the range of collections been developed in the fashion company. The assignment is allowing me to apply knowledge on the core concepts of fashion marketing namely on concept of retailing, advertising, budget management, sales promotion and customer care.
Furthermore, We are asked to find out minimum of 30 items for one line to be developed in the company according to the needs of target audience. The items will be fit into 3 categories, core, classic and basic. In other words, i would like to produce a mood board for range planning for a retail store.
I hope it will be much fun and enjoy for the processing :)
