1909
Dorothy Perkins begins life as Ladies Hosiery and Underwear Limited.
At the tail end of the Edwardian era, fashion is very segmented. Society ladies favour the glamorous 'Belle Epoque' look with it's S shape silhouette, corsets and voluptuous long skirts. The middle classes wear long skirts and high collared blouses with pins or ties, and the less well off wear shawls and simple, homemade clothes.
1919
Dorothy Perkins expands to 12 shops. The impressively priced five-shilling (25 pence) blouses and range of knitwear are introduced, laying the foundations of the Dorothy Perkins value for money proposition.
1920
The 'roaring twenties' or 'jazz age' begin. So too does one of fashion's most glorious decades. The Flapper girl is born - hair is short and sleek as are dresses. Now the bra has been invented it's worn mostly to flatten the chest, giving wearers the fashionable boyish shape.
1930
Hollywood arrives! As the movies take off so too does our enduring obsession with film stars and their wardrobes. Dresses become more streamlined, elegant and reach the floor as we try to emulate Hollywood icons such as Mae West and their hourglass figures.
1936
Edward VIII abdicates to marry Wallis Simpson and they go on to become one of the most stylish couples of the decade. Wallis is credited with the adage 'a woman can never be too rich or too thin’.
1939
The trading name 'Dorothy Perkins' is adopted, suggested by the wife of the director and inspired by the name of the classic rambling rose.
At the outbreak of the Second World War Dorothy Perkins is trading from 75 shops.
1940
Wartime fashion brings with it a more practical, masculine way of dressing as women take on men's jobs. Trousers, flat shoes, plain shirts and pinned back hair take over from the glamour of the last two decades. Due to rationing clothes are now mostly homemade.
1947
Fashion begins its recovery from world war fabric rationing with the advent of Christian Dior's decadent 'New Look' - tiny waists and big skirts that celebrate women's curves.
1950
The fifties bring with it a previously unknown invention - the 'teenager' is born. Jeans become hugely popular as do prints, polka dots and ponytails! Twirly skirts become the only thing to dance in to the new music, known as Rock 'n' Roll.
1960
Mary Quant introduces the miniskirt which becomes so loved that the British Society for the Preservation for Mini Skirts is formed. Op Art black and white patterns are big, as too is the flower power hippy look. The only real style choices for men are the designer suits of the mods or the leather look of the rockers.
1966
Dorothy Perkins opens its 250th shop, and there is now a Dorothy Perkins on most British high streets. Cash registers are also introduced in all our stores.
1969
BBC studio manager Susannah Simons changes television fashion history by removing her trousers in the studio when told, as a woman, she shouldn't be wearing them. Trousers become instantly acceptable!
Beginning a six year working relationship with Biba, Dorothy Perkins buys a controlling stake in the famous clothes company. Dorothy Perkins sells Biba make-up from it's own stores and funds the opening of 'Big Biba', an iconic store on Kensington High street complete with it's own roof gardens and pink flamingos!
1970
Lots went on in fashion during the 70's: hot pants, wedges, maxi dresses, kaftans, Afghan coats, bell bottoms and punk all came and went. And let's not forget John Travolta's white suit in Saturday Night Fever.
1977
Dorothy Perkins acquires its first store on the most famous shopping street of them all - Oxford Street, London. At 7,500 feet this store is now the largest Dorothy Perkins.
1979
Dorothy Perkins is bought by the Burton Group.
1980
The decade that taste forgot becomes the decade fashion refuses to get over as we continue returning to things like leg warmers, T shirt dresses, and power dressing. Big hair and New Romantics take off as does Diana mania as the princess becomes an international fashion icon. Glitz is everywhere...and the bigger things are, the better!
1987
The 'Secrets' lingerie and nightwear range is introduced in Dorothy Perkins and is an instant hit.
1988
The Dorothy Perkins Account Card is launched.
Thanks to boy band Bros, the Brosette look explodes - ripped jeans and puffa jackets with the band's logo on the back are everywhere.
1990
Fashion is significantly influenced by music - from grunge, to acid house, to 'Madchester', all the genres have their own distinctive looks. Combats temporarily take over from jeans and Minimalism, 'The Jennifer' (Aniston) haircut, Wonderbras, Chinese style dresses and shirts are all popular.
1993
The Dorothy Perkins 'Maternity' range is rolled out in selected city stores. The range offers expectant mothers fashionable, affordable and comfortable maternity clothing in sizes 8-20.
1994
We are one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of Dorothy Perkins. Our strapline at the time is 'where you can afford to look good’.
1997
Yasmin Le Bon joins Helena Christensen as another 'face' of Dorothy Perkins.
1998
The Burton Group Plc becomes Arcadia Group Plc. Dorothy Perkins is now part of the same family as Burton, Evans, Hawkshead, Principles, Racing Green, Topshop and Topman.
The 'Petite' range is introduced into selected stores, offering women 5ft 3in and under a collection to fit and flatter them.
1999
An online shopping facility is launched at www.dorothyperkins.com where customers can shop Dorothy Perkins 24 hours a day, 7 days a week.
2000
The noughties have been all about revivals. Vintage clothes are enjoying an resurgence, and trends as diverse as Boho, Military, Preppy and Tailoring have all been huge. Plus we've celebrated the return of the all-conquering jean!
2001
A 'Tall' range is launched in selected stores for women 5ft 8in and over, made up of specially designed pieces for the taller woman, as well as adapted trends from the core Dorothy Perkins range.
2002
Sir Philip Green, owner of Bhs, purchases the Arcadia Group Plc.
2003
The Dorothy Perkins 15,000 foot flagship store opens on London's Oxford Street above Bond Street tube station.
2007
Today Dorothy Perkins has over 600 UK stores, 52 international outlets in countries including Spain, Gibraltar, Cyprus, Turkey and Singapore, as well as our largest store dorothyperkins.com
