:)

:)

Monday, 20 July 2015

Market Positioning Map

This week, i would like to study about the market positioning for Arcadia group and Dorothy Perkins.
I would like to know the competitors for Dorothy Perkins.

MARKET POSITIONING MAP
Dorothy Perkins is high in prices but the styling is not that great enough compared to the others retail brands under Arcadia Group. The clothing of Dorothy Perkins is mostly aimed at young working women. (Moore, 2014)
















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