The questions had been seen and approved by my tutor.
1. What is your age belongs to??
o <18
o 18-24
o 25-35
o 36-45
o >45
2. What is your work status?
o Student
o Working
o Self-employed
o Retired
o Others:
3. Please rate your income level?
o <RM1000
o RM1001-RM2000
o RM2001-RM3000
o >RM3000
4. What is your 3 main favourite colours?
5. How often do you shop for apparel for yourself?
o Once a month or less
o 2-3 times a month
o More than 3 times a month
6.How much would you spend on clothing?
o RM10-50
o RM51-150
o RM151-300
o >RM300
7. Where you shop for apparel normally?
o Department store
o Online shopping
o Boutique
o Budget/Second-hand
o Others:
8. What kind of clothing did you spend most?
o T-shirt/Tops
o Dresses
o Jackets/Coats
o Pants/Shorts/Skirts
o Playsuit/Jumpsuit
9.What are your favourite styles? (You may choose more than one)
o Sportsgirl
o Street style
o Casual
o Vintage
o Others:
10. Do you follow the latest trend?
o Yes o No
11. Which following features is the most important of a shopping experience to you?(5 is the most important, 1 is the most unimportant)
o Price:
o On-trend:
o Brand:
o Convenience location:
o Product quality:
12. Please rate how relevant factors to you when choosing clothing brand.(5 is most relevant, 1 is most irrelevant)
o Advertising:
o Styles:
o Online shopping options:
o Prices:
13.Please rate these shops in order of personal preference. (5 is most like, 1 is most dislike)
o Dorothy Perkins:
o Topshop:
o Miss Selfridge:
o Wallis:
14. Do you know on Dorothy Perkins?
o Yes o No
15. How do you know on this brand?
o Print media(Magazines/Newspaper)
o Fashion Labels
o Online media(Facebook, online forum etc)
o Word-of-mouth
o Others:
16. Do you ever shopped at/visited Dorothy Perkins?
o Yes o No
17. How often do you visit Dorothy Perkins?
o More than once a week
o Once a week
o Once a fortnight
o Once a month
o Rarely
o Never
18. How often do you purchase from Dorothy Perkins?
o More than once a week
o Once a week
o Once a fortnight
o Once a month
o Rarely
o Never
19. Please rate how attractive the following features of Dorothy Perkins are to you. (5 is most attractive, 1 is most unattractive)
o Latest fashion trend:
o Quality:
o Customer service:
20: Which ranges in Dorothy Perkins do you usually purchase from?
o Basics
o Denim
o On trend pieces
o Outerwear
o Workwear
o Nightwear
o Others:
The digital survey link is https://docs.google.com/forms/d/14kIFDCsOuwMjCGP4G4ojnDvTOk8dGdTw6S1lEl0UL1k/viewform
Please help me fill up the form if you are possible to. Thank you for your participant.
The digital survey link is https://docs.google.com/forms/d/14kIFDCsOuwMjCGP4G4ojnDvTOk8dGdTw6S1lEl0UL1k/viewform
Please help me fill up the form if you are possible to. Thank you for your participant.
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